Learn what marketing really means, why it's crucial for business success, and how to create effective marketing strategies that drive growth and sales.

Imagine you walk up to a bartop in a hotel restaurant. Your eye immediately finds the bartender who is shaking up a tasty, refreshing beverage. Then, your eye falls to the back wall behind the bartender, full of wine and liquor bottle labels. As your eye scans, you’re taking the wall in as a “whole”. You haven’t stopped yet on any one specific bottle label. That is an impression.