Marketing starts with the very first interaction a customer has with your brand, and it never stops.
Marketing a Business
The function of marketing a business is usually a strategic, comprehensive, and sophisticated task that is intentionally designed to be made to look effortless. No one likes being marketed to, as much as they don’t like being sold to. The best form of marketing is when you don’t even know you’re being marketed to. So stay a while in the marketing garden. Browse or search for various topics and concepts.
What is Lead Generation and How Does It Work?
Discover what lead generation is and how it works for small businesses. Complete guide covering strategies, tools, lead magnets, and measuring success to grow your customer base.
Why Use a Brand Guide? The Business Case for Consistent Brand Standards
Discover why brand guides are essential for business success, from building customer trust to saving money and creating competitive advantage.
What is a Marketing Plan? Your Roadmap to Business Growth and Customer Success
Learn what a marketing plan is, why every business needs one, and how to create an effective marketing plan that drives growth and attracts customers.
What is a Brand Guide? Creating Consistent Brand Identity for Business Success
Learn what a brand guide is, why it's essential for business consistency, and how to create a comprehensive brand guide that strengthens your identity.
What is Attribution? Understanding How to Track Marketing and Sales Success
Learn what attribution means in business, different attribution models, and how proper attribution helps you understand which marketing efforts drive real results.
What is a Conversion in Marketing? Understanding Customer Actions and Marketing Success
Learn what marketing conversions are, different types of conversions, how to track them, and strategies to improve your conversion rates for better business results.
What is Marketing? A Complete Guide for Small Business Owners
Learn what marketing really means, why it's crucial for business success, and how to create effective marketing strategies that drive growth and sales.
What is an Impression in Marketing?
Imagine you walk up to a bartop in a hotel restaurant. Your eye immediately finds the bartender who is shaking up a tasty, refreshing beverage. Then, your eye falls to the back wall behind the bartender, full of wine and liquor bottle labels. As your eye scans, you’re taking the wall in as a “whole”. You haven’t stopped yet on any one specific bottle label. That is an impression.